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We Aren’t LOLing Anymore, Research Reveals

posted: 08/11/15
by: Danny Clemens
LOL face
raywoo/iStock

RIP LOL.

A new study conducted by Facebook shows that the site's users have largely discontinued use of the popular 1990s-era acronym LOL (laughing out loud).

The social networking giant examined "de-identified posts and comments posted on Facebook in the last week of May" to figure out how exactly Internet users are expressing their chuckles, giggles, chortles and snickers.

Slightly more than half of the posts examined by Facebook used "haha" to express laughter. In second place, emojis accounted for approximately a third of laughing expressions. With a 13% share, "hehe" ranked third, leaving LOL in a laughable fourth place with a usage rate of less than 2%.

Former heavyweights ROFL and LMAO weren't included in the research, which was prompted by a recent column in The New Yorker by Sarah Larson.

Other fun facts from the study:

  • A 600-letter version of "haha" broke Facebook's automatic parser
  • The Deep South still heavily favors LOL over other expressions
  • More males than females use "haha"
  • More females than males use emojis
  • Survey results were generally consistent across age groups -- although older users utilized fewer laughing expressions in general
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