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Empire State Building to Light Up with 400-ft “Noah’s Ark” of Endangered Animals

posted: 08/01/15
by: Danny Clemens
Empire State Building
ESRT Empire State Building, L.L.C. via Spinifex Group New York

For three hours on Saturday evening, the Empire State Building will become a virtual Noah's Ark as activists project 400-foot-tall images of endangered animals onto the side of the iconic skyscraper.

Dubbed Projecting Change, the installation is spearheaded by Racing Extinction filmmaker Louie Psihoyos and renowned projection designer Travis Threlkel. The timely juxtaposition of technology and nature is intended to shine a light -- literally -- on the rapidly deteriorating condition of our planet's flora and fauna.

Their message is a necessary one: during an age when species are disappearing 100 times more quickly than normal, inaction could prove to have dire consequences. Threlkel and Psihoyos, however, are taking a more optimistic approach to their event, hoping that word of the display will spread like wildfire and inspire viewers to take a stand:

"We're going to try to create something beautiful. Not bum people out," Threlkel told the New York Times. "Hopefully, this is one big domino. If we can tip it, it would be great."

Powered by 40 projectors, Saturday's installation follows a three-year series of similar projection events throughout New York City, including a high-profile 2014 installation at the United Nations headquarters:

This past saturday we illuminated the United Nations building in New York with projections of endangered species and climate change. If you weren't able to experience our kickoff to #Climate2014 you can relive all the #ProjectingChange action now!

Posted by Racing Extinction on Thursday, September 25, 2014

 

Projecting Change will begin at 9 p.m. EST on Saturday and run until midnight. For viewers outside of New York City, the event will be live-streamed on DLive.

The Empire State Building image is a registered trademark of ESRT Empire State Building, L.L.C. and is used with permission.

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