Big Question: What role does creativity have in business?

The phrase "business world" conjures images of well dressed, confident and slightly stern men and women. The word "creativity" calls up an entirely different -- even opposite -- image. So, is it possible for the two to meet in harmony?

Virgin Group founder Sir Richard Branson and NEA Venture Partner Hugh Panero share their philosophies on where creativity stands in the business world in this video.

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