Why I Ride Contest Rules

posted: 08/17/16
Discovery "Why I Ride" Contest
Official Rules


  1. Eligibility: The Discovery Why I Ride Contest (the "Contest") is open only to persons who are at least eighteen (18) years of age and a legal resident of one of the fifty (50) United States or District of Columbia at the time of entry. Employees, contractors, directors and officers of Discovery Communications, LLC. ("Sponsor"), Burrell Communications Group, LLC and each of their parents, subsidiaries, affiliates, distributors, and advertising, promotion and judging agencies and all other service agencies involved with the Contest, and members of each of their immediate families (spouses, parents, grandparents, children and siblings, and their respective spouses) and those living in the same household of each are not eligible. Participation in the Contest constitutes entrant's full and unconditional agreement to, and acceptance of, these Official Rules. Receiving a prize is contingent upon fulfilling all requirements set forth herein. Void where prohibited. The Contest is subject to applicable federal, state and local laws and regulations.
  1. Entry: Contest begins at 9AM Central Daylight Time ("CDT") on August 18, 2016 and ends at 11:59PM CDT on August 25th 2016 (the "Contest Period"). To enter, during the Contest Period, take a video (at least 10-15 seconds in length) or a photo that demonstrates or depicts any of the following: (a) why you love your motorcycle; (b) you and your riding partner; (c) where you ride your motorcycle; (d) a cause you are passionate about. Include a mention of @Discovery, the hasthags #WhyWeRide and #ContestEntry in your post on Twitter ( or Instagram ( (each a "Website") by logging in to your Twitter or Instagram account (or create a free Twitter or Instagram account if you do not have one) and posting the video or photo, @Discovery mention and hashtags. You will receive one (1) entry into the Contest by participating (Photo/Video, @Discovery mention, and hashtags altogether an "Entry"). Entries must comply with any applicable submission requirements located at either Website and the legal requirements set forth in these Official Rules.

Unlimited number entries per person/email address/Twitter Account/Instagram Account.

If you enter on Twitter, you must follow Sponsor's @Discovery handle on for your entry to be valid. Your Twitter and/or Instagram account must "public" to be eligible. Your Entry must include a video or photo, the @Discovery mention, and the #WhyWeRide and #ContestEntry hashstags to be valid. If submitting a video via Twitter or Instagram it must be no less than 10 seconds and no more than 15 seconds in length and must be in English.

All Entries must be received no later than 11:59PM CDT on August 25th 2016. Sponsor's computer will be official clock of the Contest. All other methods of entry are void. No responsibility is assumed for lost, late, misdirected, or illegible Entries for any reason. Entrants may not enter with multiple e-mail addresses/Twitter accounts/Instagram accounts nor may entrants use any other device or artifice to enter as multiple registrants. Any entrant who attempts to enter with multiple e-mail addresses/Twitter accounts/Instagram accounts under multiple identities or uses any device or artifice to enter multiple times will be disqualified, in Sponsor's discretion. Automated entries are prohibited, and any use of automated devices will cause disqualification.

  1. Entry Requirements: BY SUBMITTING AN ENTRY, ENTRANT ACKNOWLEDGES THAT HIS/HER ENTRY MAY BE POSTED ON SPONSOR'S WEBSITE OR SOCIAL MEDIA ACCOUNTS, IN SPONSOR'S DISCRETION. Submission of an Entry grants Sponsor and its agents an unlimited, worldwide, perpetual, license and right to publish, use, adapt, edit and/or modify the Entry in any way, in any and all media, without limitation, and without consideration to the entrant. By submitting an Entry, you agree that your submission is gratuitous and made without restriction, and will not place Sponsor under any obligation. You agree that Sponsor is free to disclose or otherwise disclose the ideas contained in the Entry on a non-confidential basis to anyone or otherwise use the ideas without any additional compensation to you. You acknowledge that, by acceptance of your submission, Sponsor does not waive any rights to use similar or related ideas previously known to Sponsor, or developed by its employees, or obtained from sources other than you.

Additional Entry Requirements
. By submitting an Entry in the Contest, you hereby warrant and represent that your Entry conforms to the Entry Requirements set forth herein:

  • Entry must comply with these Official Rules and any Terms of Service on the Websites.
  • Entry must comply with the posting requirements set forth above and as posted on the Websites.
  • Entry cannot be sexually explicit or suggestive, unnecessarily violent or derogatory of any ethnic, racial, gender, religious, professional or age group, profane or pornographic, contain nudity or any materially dangerous activity.
  • Entry cannot promote alcohol, illegal drugs, tobacco, firearms/weapons (or the use of any of the foregoing), any activities that may appear unsafe or dangerous, or any particular political agenda or message.
  • Entry cannot be obscene or offensive, endorse any form of hate or hate group.
  • Entry cannot defame, misrepresent or contain disparaging remarks about Sponsor or its products, or other people, products or companies.
  • Entry cannot infringe on a third party's intellectual property, including trademarks, logos or trade dress owned by others, or advertise or promote any brand or product of any kind, without permission, or contain any personal identification, such as license plate numbers, personal names, e-mail addresses or street addresses.
  • Entry cannot contain copyrighted materials owned by others (including photographs, sculptures, paintings and other works of art or images published on or in websites, television, movies or other media) without permission. Sponsor does not permit the infringement of others' rights and any use of materials not original to the entrant (except copyrighted materials owned by Sponsor) is grounds for disqualification from the Contest. Do not copy your favorite movie, book or photo or include materials, images, graphics, music or trademarks belonging to any third parties or incorporate the names, likeness or personas of any party other than yourself unless you have obtained all rights necessary to permit you to use same in connection with your Entry and grant the rights herein granted to Sponsor.
  • No background artwork should appear in an Entry unless it is an original work of the entrant. Any artwork, murals, etc. that can be seen in Entries must be created solely by the entrant or entrant must be the sole owner of all copyright interests therein.
  • Entry cannot contain materials embodying the names, likenesses, photographs, or other indicia identifying any person, living or dead, without permission.
  • Entry cannot communicate messages or images inconsistent with the positive images and/or goodwill to which Sponsor wishes to associate.
  • Entry cannot depict, and cannot itself, be in violation of any law.


ENTRIES POSTED TO THE WEBSITE WERE NOT EDITED BY SPONSOR AND ARE THE VIEWS/OPINIONS OF THE INDIVIDUAL ENTRANT AND DO NOT REFLECT THE VIEWS OF SPONSOR IN ANY MANNER. Sponsor reserves the right to waive the Contest Entry Requirements set forth herein in its reasonable discretion. Any waiver of any obligation hereunder by Sponsor does not constitute a general waiver of any obligation to entrants.

By submitting an Entry you warrant and represent that it: (a) is your original work, (b) has not been previously published, (c) has not won previous awards, (d) does not infringe upon the copyrights, trademarks, rights of privacy, publicity or other intellectual property or other rights of any person or entity, (e) that you have obtained permission from a person who's name or likeness is used in the Entry, and (f) and that publication of the Entry via various media including Web posting, will not infringe on the rights of any third party. Any such entrant will indemnify and hold Sponsor harmless from any claims to the contrary. Any entrant whose work includes likenesses of third parties or contains elements not owned by the entrant (such as, but not limited to, depictions of persons, buildings, trademarks or logos) must be able to provide legal releases for such use including Sponsor's use of such Entry, in a form satisfactory to administrator, upon request, prior to naming of entrant as the winner.

  1. On or about 9AM August 26th CST, all eligible Entries submitted during the Contest Period will be judged by a panel of judges ("Judges") based on the following criteria: (a) originality, (b) adherence to the contest theme, (c) the motorcycle, (d) uniqueness of the environment where you ride and availability to participate in Ride Along & Viewing Party in Morrow, GA on September 1, 2016 (altogether the "Judging Criteria"). The entrant with the Entry receiving the highest cumulative score among all Judging Criteria will be deemed the winner, subject to verification. In the event of a tie, tie breaker will be based upon the highest point score in the first Judging Criterion, continuing thereafter to each Judging Criterion in order, as needed, to break the tie. The decisions of the Judges shall be final in all matters related to this Contest. The winner will be notified via the method of their submission and/or via phone or email of their selection on or about 9AM CST August 26th 2016.

Potential winner is subject to verification, including verification of age. If Potential winner will be required to complete, sign, notarize and return an Affidavit of Eligibility/Liability Release and, where lawful, a Publicity Release within fourteen (14) days of receipt of notification in order for potential winner to be verified as a winner and claim his/her prize. If the potential winner is found not to be eligible or not in compliance with these Official Rules, or if notification is returned as undeliverable, the potential winner will be disqualified and another winner may be selected. Except where prohibited by law, winner grants (and agree to confirm this grant in writing, if requested) permission for Sponsor and those acting under Sponsor's authority to use his/her/its name, photograph, voice and/or likeness, for advertising and/or publicity purposes in any and all media now known or hereafter invented without territorial or time limitations and without compensation. Prize won by an eligible entrant who is a minor in his/her state of residence will be awarded to minor's parent or legal guardian who must sign and return all required documents. Sponsor is not responsible for any change of e-mail address, mailing address and/or telephone number of entrants.

  1. Prize: The winner will receive one (1) trip for winner and one (1) guest to Atlanta, GA ("Trip") and the opportunity for a celebrity ride along for winner ("Prize"). Prize includes round-trip, coach class air transportation for winner and one guest from a major commercial airport near winner's home within the U.S. to Atlanta, GA; one (1) double occupancy standard hotel room for two (2) nights/three (3) days; and roundtrip ground transportation between the destination airport and hotel. Approximate retail value ("ARV"): $3,000. Actual value of Trip may vary based on point of departure and airfare fluctuations. Any difference between stated approximate retail value and actual value of Prize will not be awarded. All prize details not specified in the Official Rules will be determined in Sponsor's sole and absolute discretion. Certain restrictions and blackout dates may apply. Selection of airline and hotel are solely within Sponsor's discretion. Meals, gratuities, luggage fees, incidental hotel charges and any other travel-related expenses not specified herein are the sole responsibility of winner. Trip must be completed by September 2, ; All travel must be taken on dates specified or prize will be forfeited and may be awarded to an alternate; no alternative travel dates are available.] Exact travel dates and arrangements subject to availability. Winner and travel guest must travel on same itinerary. If winner is eligible, but a minor in his/her state of residence, the travel guest must be winner's parent or legal guardian. A minor may accompany winner as a travel guest only if the winner is the minor's parent or legal guardian. Minors must be accompanied at all times during trip (including, but not limited to, in-flight, hotel stay and all prize-related events) by minor's parent or legal guardian. Travel guests must sign and return a travel release before any ticketing of travel occurs. Winner and guest must have all necessary identification and/or travel documents (e.g., a valid U.S. driver's license) required for travel. Once travel guests are selected, they may not be substituted, except in Sponsor's sole and absolute discretion. Airline tickets are non-refundable/non-transferable and are not valid for upgrades and/or frequent flyer miles. All airline tickets are subject to flight variation, work stoppages, and schedule or route changes. If in the judgment of Sponsor, air travel is not required due to winner's proximity to Atlanta, GA, ground transportation will be substituted for roundtrip air travel at Sponsor's sole and absolute discretion. The difference in value will not be awarded to the Prize winner. Sponsor shall not be responsible for any cancellations, delays, diversions or substitution or any act or omissions whatsoever by the air carriers, hotels, venue operators, transportation companies, prize providers or any other persons providing any Prize-related services or accommodations. Additional prize award details and travel information to be provided to the Grand Prize winner at the time of notification. Prize winner and guests are also responsible for obtaining travel insurance (and all other forms of insurance) at their option and hereby acknowledge that Sponsor has not and will not obtain or provide travel insurance or any other form of insurance. Lost, stolen or damaged airline tickets, travel vouchers or certificates will not be replaced or exchanged.

Sponsor is not responsible for any delay or cancellation of prize event due to unforeseen circumstances, or those outside of Sponsor' s control. In the event, for whatever reason, the Celebrity ride along is cancelled prior to, or during, the winner's trip, the experience will not be awarded and Sponsor will not provide any compensation or substitution for that portion of the prize. Sponsor and the applicable venue representatives reserve the right to remove or to deny entry to winner and his/her guest who engage in a non-sportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person at the ride along or in any other objectionable behavior.

Prize may not be substituted (except in Sponsor's sole discretion), is not transferable, and is not redeemable for cash. Sponsor reserves the right to substitute prize in its sole discretion with a prize of equal or greater value if the Prize is not available for any reason. Winner is solely responsible for all taxes on prizes (including but not limited to federal, state and local income taxes), and for any other fees or costs associated with the prizes they receive, regardless of whether it, in whole or in part, is used. Winner will be required to provide their Social Security Number for tax reporting purposes. Winner may be issued an IRS 1099 form for the value of the prize. Limit one prize per person/household. Unclaimed prizes will not be awarded.

  1. Data Collection: Sponsor may be collecting personal data about entrants when they enter the Contest in accordance with Sponsor's privacy policy at This Contest is in no way sponsored, endorsed or administered by or associated with Instagram or Twitter. You understand that you are providing your information to Sponsor and not to Instagram or Twitter. By participating in this Contest, entrants hereby agree to all personal information uses and disclaimers as explained in the above noted privacy policy. If you are selected as a winner, your information may also be included in a publicly-available winner list.
  1. Winner irrevocably assigns and transfers to Sponsor all of his/her right, title and interest in and to his/her photo or video entry, including all but not limited to all copyright and trademark rights which he or she may have, in the United States and worldwide, therein, for consideration, the receipt and sufficiency of which is hereby acknowledged. Winner hereby waives in favor of Sponsor, all rights of "Droit Moral" or "Moral Rights of Authors" or any similar rights or principles of law that winner may now or later have to their Entry. Sponsor reserves the right to alter, change or modify the winning Entry, in its sole discretion. Upon request of Sponsor, winner shall execute and deliver such additional instrument of assignment, as may be solely deemed by Sponsor, reasonably necessary to establish the ownership of record of the right, title and interest in and to the Entry and of the copyrights transferred and "Moral Rights of Authors" waived under these Official Rules. Should Sponsor fail to request the said assignment as stated, that shall not be deemed a waiver of Sponsor's rights and Sponsor may at a later time request the assignment.
  1. Limitation of Liability/Release: As a condition of entering, entrants (or their parent or legal guardian if an eligible minor) agree (and agree to confirm in writing) to release Sponsor, Burrell Communications Group, LLC, Twitter, Instagram, and each of their affiliates, subsidiaries, retailers,, media partners and promotion agencies, and each of their respective officers, directors, employees, and agents ("Promotional Parties") from any and all liability, loss or damages incurred with respect to (a) the awarding, receipt, possession, and/or use or misuse of any prize, including any traveling related thereto and, (b) entrant's selection as a winner, including without limitation, personal injury, death, and property damage, and claims based on intellectual property rights, publicity rights, privacy or defamation.

Sponsor and Released Parties are not responsible for lost, illegible, late, misdirected, incomplete, garbled, or non-delivered, tweets, Entries or emails; or for interrupted or unavailable satellite, network, server, Internet Service Provider, Website, telephone or other connections, availability or accessibility, or miscommunications, or failed computer, satellite, telephone or cable transmissions, or lines, or technical failure or jumbled, garbled, corrupted, scrambled, delayed or misdirected transmissions, or computer hardware or software or telephone malfunctions, failures, or technical errors or difficulties, or other errors of any kind whether human, mechanical, electronic or network or the incorrect or inaccurate capture of entry, or other information, or the failure to capture, or loss of, any such information. Sponsor and Released Parties are not responsible for any incorrect or inaccurate information, whether caused by users of the Website, or by any equipment or programming associated with or utilized in this Contest; and assume no responsibility for any error, omission, interruption, deletion, defect or delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or tampering with or hacking of the Website. Sponsor reserves the right, at its sole discretion, to disqualify any individual it finds to be tampering with the entry process or operation of the Contest or Website, to be acting in violation of the terms of the Website or to be acting in a non-sportsmanlike or disruptive manner, or with intent to threaten, abuse or harass any other person. Sponsor and Released Parties are not responsible for injury or damage to participant, participant's computer or other web-enabled device or any other person's computer or other web-enabled device related to or resulting from participating in this Contest or downloading or copying materials from or use of Website. If, for any reason, Contest, in the sole opinion of Sponsor, is not capable of running as planned by reason of infection by computer virus, worms, bugs, tampering, hacking, unauthorized intervention, fraud, technical failures or any other causes which, in sole opinion of the Sponsor, corrupt or affect the administration, security, fairness, integrity or proper conduct of this Contest, Sponsor reserves the right, at its sole discretion, to cancel, terminate, modify or suspend Contest, and determine winners from eligible non-suspect Entries received prior to action taken, or as otherwise deemed fair and equitable by Sponsor. Should multiple users of the same e-mail account/Twitter account/Instagram account enter the Contest and a dispute thereafter arises regarding the identity of the entrant, the authorized account subscriber of said e-mail account at the time of Entry will be considered the entrant. "Authorized account subscriber" is defined as the primary person who is assigned an e-mail address/Twitter account/Instagram account by an Internet access provider, on-line service provider or other organization which is responsible for assigning e-mail addresses or the domain associated with the submitted e-mail address.

  1. Governing Law & Jurisdiction: These Official Rules and the Contest are governed by the laws of the State of Maryland, with jurisdiction and venue in Montgomery County, Maryland, and all claims must be resolved in the courts of Montgomery County, Maryland.

  1. Winners List: For a copy of the name of the selected winner, send a self-addressed, stamped envelope to: Burrell Communications, 233 N. Michigan Ave., Suite 2900, Chicago, IL 60601.

  1. Sponsor: Discovery Communications LLC, 1 Discovery Place, Silver Spring, Maryland 20910.

Abbreviated Rules


NO PURCH. NEC. 50 US/DC. 18+, Ends 11:59PM CDT August 25th 2016. Off. Rules:


NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCE OF WINNING. Open to legal residents of the 50 U.S./D.C., 18 or older. Starts 9AM CDT August 178th 2016 and ends 11:59PM CDT August 25th 2016. Void where prohibited. See official rules for how to enter and prize information,

Sponsor: Discovery Communications, LLC, 1 Discovery Place, Silver Spring, Maryland 20910.

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