Jonah White, CEO of Billy Bob Products is looking to invest in the next million-dollar gag idea. Aspiring inventors seeking the American dream pitch Jonah and team in hopes of striking a deal. Bizarre to many, to Jonah- it’s big business.
Billy Bob receives a potentially massive order for an impulse buy item. Certified redneck, Danny Trone, convinces Jonah to join him in a Demolition Derby. The Redneck Think Tank seeks out a little motherly advice to help them with a new prototype.
Faced with lagging summertime sales Jonah looks to revitalize his product line when first time inventors pitch a slew of new ideas. A suitcase folding Tote Boat, the Cool Air Cap, and the Redneck iPad are merely a few up for negotiations.
Jonah searches for the perfect redneck hunting novelty item to launch Billy Bob’s World into the sporting goods market. Among the contenders are a triple-barrel shotgun, an Insta-Buck kit, and florescent toilet paper, leaving Jonah with hard choices.
When a disgruntled client returns $20,000 worth of gag items Jonah lays down the law at Billy Bob headquarters. Eager to recoup his losses Jonah goes all in on a hot new product hoping to not get burned.
In the Season Finale the pressure mounts as Jonah’s quest for the next million-dollar gag item nears its end. With the deadline looming and his catalogue cover page still empty, anxious inventors line up for their last shot of fame and fortune.