Puppy Bowl XVIII

animal planet and streaming on discovery+


The following promotion is intended for the 50 United States and D.C. only and will be construed and evaluated according to United States laws. Do not proceed in this site if you are not a legal resident of the 50 United States or D.C., 21 years or older at Promotion Start Date.


1. How to Enter: Beginning at 9:00 a.m. Eastern Time (“ET”) on November 19, 2021 until 11:30 p.m. ET on December 10, 2021 (the “Promotion Period”), you may enter the Puppy Bowl Fan Cam Contest (the “Promotion”) by visiting the Discovery® Website (https://Puppybowl.com/win), following the redirect to the Puppy Bowl-branded experience on the Soapboxx® Website (win.puppybowl.com) (with the Discovery® website, the “Websites”), and submitting a Submission (as defined below). Incorrect and incomplete entries are void. These Official Rules are also available at the Discovery® Website.

Note: In order to access the Websites and in an effort to optimize the Websites’ user experience, ad blocking software on your computer may need to be disabled.

2. Submission Requirements: A Submission for the Promotion must consist of six (6) Videos following each of the six (6) Prompts described below. Entrants must upload a separate video for each Prompt. The Videos must be uploaded to the Soapboxx® Website, and must be in MP4 format. The total upload of each Video should be no longer than three (3) minutes and no larger than five hundred (500) megabytes. Submissions must not be previously submitted, used commercially, or published by anyone other than the Entrant. The entry of a Submission is Entrant’s acknowledgement that Entrant has read, understands, and will abide by these Official Rules.

Prompt Requirements

For each of the below Prompts, Entrants must film a Video, in a vertical orientation, featuring the Entrant and their pet animal(s) (“Pet”). Entrant and their Pet must be situated in front of a plain background and the Pet must be visible in the top half of the Video frame. Entrant shall not wear the colors green or gray.

Entrants must produce a Video based on their interpretation of the Prompt titles below. A Submission is not complete unless it contains a separate Video for each of the six (6) Prompts.

Prompt #1: Get your pet and cheer for all the Puppy Bowl action!

Prompt #2: Show us your best “Awww!” reaction for cute moments.

Prompt #3: Get your pet and try out for the Puppy Bowl Kiss Cam!

Prompt #4: Show us your best touchdown celebration dance!

Prompt #5: Show us your best surprised reaction.

Prompt #6: Introduce yourself and your pet, and tell us why you want to be a virtual fan in this year's Puppy Bowl!

All Submissions become the property of Sponsor and Promotion Entities’ and will not be returned. If you are selected as a prospective Prize Winner, you will be required to execute and return releases and additional documentation supplied by Sponsor in accordance with Sponsor’s instructions or such prospective Prize Winner will be disqualified. Incomplete and/or late Submissions will also be disqualified.

Completed Submissions that are created and received within the above-mentioned guidelines shall collectively be referred to herein as the “Eligible Entries.” Submissions that are not your original Video and/or illegible or incomplete Entries will not be accepted. Sponsor reserves the right to reject any Submissions that it deems, in its sole discretion, to be unlawful or to violate any of the policies of Sponsor’s customary standards and practices.

The Submission must be consistent with the image and values of Sponsor and must not include: (a) any third parties, including but not limited to minors, celebrities, and friends, who have not expressly authorized entrant to display their image or likeness; (b) any content that violates any third-party rights, including, but not limited to, copyrights or trademark rights or rights of publicity or privacy; (c) defamatory language or threatening language; (d) language or content that is sexually explicit, obscene, or indecent; (e) language or content that promotes the consumption or abuse of alcohol, tobacco, or drugs; (f) any other language or content that promotes bigotry, racism, hatred or harm against any group or individual or promotes discrimination based on race, sex, religion, nationality, disability, sexual orientation or age; (g) contain material that is threatening to any person, place, or business group; or (h) contain words or symbols that are widely considered offensive to individuals of a certain race, ethnicity, religion sexual orientation or socioeconomic group or that Sponsor determines is inappropriate in Sponsor’s sole discretion and/or does not otherwise meet the Submission requirements.

Limit of one (1) entry per eligible person during the Promotion Period. If multiple entries are received, only the first entry will be accepted and additional entries will be disqualified. Multiple participants are not permitted to share the same email address. Any attempt by you to obtain more than one (1) entry by using multiple/different email addresses, identities, registrations or logins, or any other methods, may void your entries and you may be disqualified from the Promotion. Any use of robotic, repetitive, automatic, programmed or similar entry methods or agents (including, but not limited to, contest entry services) will void all entries by you. In the event of a dispute as to any online entry, the authorized account holder of the email address used to enter will be deemed to be the Entrant. The “authorized account holder” is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. Potential winners may be required to show proof of being the authorized account holders.

3. Eligibility: This Promotion is open only to legal residents of the 50 United States and D.C. who are 21 years of age or older as of the Promotion start date. Employees and members of their households, whether or not related, and immediate families (spouses, parents, siblings, children and each of their respective spouses) of the Promotion Entities (as defined below) and their respective parent companies, subsidiaries, and affiliates, and their advertising and promotion agencies and all local sponsors are not eligible. Void where prohibited.

4. Privacy: In connection with the Promotion entry process, Sponsor and/or Promotion Entities’ may be collecting personal data about Entrants on the Websites in accordance with their privacy policies. Please review Sponsor’s and Promotion Entities’ privacy policies located at: https://corporate.discovery.com/privacy-policy/ and https://soapboxx.video/privacy-policy/. By participating in the Promotion, you hereby agree to Sponsor’s and Promotion Entities’ collection and usage of your personal information and acknowledge that you have read and accepted Sponsor’s and Promotion Entities’ privacy policies. When you enter the Promotion on the Websites, you may be asked to consent to receive promotional emails and reminders for upcoming promotions and information about Sponsor and/or other Promotion Entities. Consenting to receive such emails is optional and does not have to be agreed to in order to be eligible to enter the Promotion and does not improve your chances of winning.

5. Publicity Grant: Except where prohibited, participation in the Promotion constitutes your consent to Promotion Entities’ use of your name, photograph, likeness, statements, biographical information, voice, Entry, and state of residence for promotional purposes in any and all media, now or hereafter devised, worldwide in perpetuity, without further payment or consideration, notification or permission.

6. Limitations of Liability: Discovery Communications, LLC (“Sponsor”) Soapboxx, and other participating entities (collectively with Sponsor, the “Promotion Entities”) their respective affiliates, subsidiaries, parent, advertising and promotion agencies, prize suppliers and their respective officers, directors, shareholders, employees and agents, and any and all Internet servers and access provider(s) (collectively, “Released Parties”) are not responsible for: any incorrect or inaccurate Entry information; human error; technical malfunctions; failures, omissions, interruption, deletion, or defect of any telephone network, computer online systems, computer equipment, server providers, or software, including any injury or damage to your or any other person’s computer relating to or resulting from participation in this Promotion; inability to access the Websites; theft, tampering, destruction, or unauthorized access to, or alteration of entries; transactions that are processed late or incorrectly or are incomplete or lost due to computer or electronic malfunction or traffic congestion on the Internet or at any web site; printing or human or other errors; and any entries which are late, lost, incomplete, misdirected, stolen, mutilated, illegible, postage due, or any combination thereof. Online submission is not considered proof of delivery or receipt. Upon submission, all entries become the property of Sponsor and will not be returned. Sponsor reserves the right to conduct a background check on any potential winner and reserves the right in its sole discretion to disqualify any person based on such background check if Sponsor determines in its sole discretion that awarding the prize to such potential winner might reflect negatively on Sponsor or any of the Promotion Entities. Failure by potential Prize Winners to agree to a background may also result in disqualification. By entering, you agree to release, discharge, indemnify and hold harmless the Released Parties from and against all claims and damages or liability arising in connection with your participation and/or entry in the Promotion and/or your receipt or use of any prize awarded in this Promotion or due to any injuries, damages or losses to any person (including death) or property of any kind resulting in whole or in part, directly or indirectly, from acceptance, possession, misuse or use of any prize or participation in any Promotion-related activity or participation in this Promotion. Any and all warranties and guarantees are subject to the respective manufacturer’s terms If by reason of a printing or other error, more prizes are claimed than the number set forth in these rules, all persons making purportedly valid claims will be included in a random drawing to award the advertised number of prizes available in the prize category in question. No more than the advertised number of prizes will be awarded. You further understand and agree that all rights under Section 1542 of the Civil Code of California (“Section 1542”) and any similar law of any state or territory of the United States that may be applicable with respect to the foregoing release are hereby expressly and forever waived. You acknowledge that Section 1542 provides that: “A GENERAL RELEASE DOES NOT EXTEND TO CLAIMS THAT THE CREDITOR OR RELEASING PARTY DOES NOT KNOW OR SUSPECT TO EXIST IN HIS OR HER FAVOR AT THE TIME OF EXECUTING THE RELEASE AND THAT, IF KNOWN BY HIM OR HER MUST HAVE MATERIALLY AFFECTED HIS OR HER SETTLEMENT WITH THE DEBTOR OR RELEASED PARTY.” The releases hereunder are intended to apply to all claims not known or suspected to exist with the intent of waiving the effect of laws requiring the intent to release future unknown claims.

7. How Winners will be Determined: After the Promotion Period, a panel of judges selected by Sponsor will evaluate all Submissions (the “Evaluation”) and select fifteen (15) Prize Winners based on the following Judging Criteria: (a) 50% based on adherence to Video specifications set forth in Section 2 above and following Prompt Requirements; (b) 25% based on creativity; and (c) 25% based on entertainment value. Submissions will be judged as submitted.

The fifteen (15) Entrants with the highest scoring Submissions will be the Prize Winners. In the event of a tie, ties will be broken based on the creativity score. If a tie still remains, the tie will be broken based on the entertainment value criteria score. If a tie still remains, tied Submissions will be reviewed by a separate panel of judges selected by Sponsor using the judging criteria and process outlined above. Scoring of Eligible Entries will be complete and Prospective Prize Winners will be determined on approximately December 13, 2021, and will be contacted by phone or email on or about three (3) business days following the determination. Sponsor’s decisions with respect to the Prize Winners and other matters pertaining to the Promotion shall be final and binding.

Notwithstanding any other provision of these Official Rules, if at any time during the Promotion Period, the Evaluation, or at any time thereafter, the Sponsor determines that no Eligible Entrants exist from which to determine the Prize Winners, then Sponsor may in its sole and exclusive discretion determine that no eligible contestants exist, and then may either suspend or terminate the Promotion or modify it (or any parts thereof) in any equitable manner that Sponsor deems appropriate in its sole and exclusive discretion, including, without limitation, by not awarding any one or more of the Prizes set forth in these Official Rules.

Prize Winners will be required to sign an affidavit of eligibility and release of liability and publicity (where permitted), and return same, properly executed, within five (5) days of issuance of prize notification. If Sponsor is unable to contact the prospective Prize Winner within three (3) days from first notification attempt, if the prospective Prize Winner fails to complete and return all requested forms by the specified date, or if the prospective Prize Winner fails to comply with any of the requirements, his/her prize will be forfeited and an alternate prospective winner shall be selected. The odds of winning depend upon the number of eligible entries received.

8. Conditions of Entry: Entry materials that have been tampered with or altered are void. If in the Sponsor’s opinion there is any suspected or actual evidence of electronic or non-electronic tampering with any portion of the Promotion, or if computer virus, bugs, unauthorized intervention, fraud, or technical difficulties or failures compromise or corrupt or affect the administration, integrity, security, fairness, or proper conduct of the Promotion, the Sponsor reserves the right at its sole discretion to disqualify any individual who tampers with the entry process and void any entries submitted fraudulently, to modify, suspend, or terminate the Promotion, or to conduct a random drawing to award the prizes using all eligible, non-suspect Entries received as of the termination date or as otherwise deemed fair and appropriate by Sponsor. Should the Promotion be terminated prior to the stated expiration date, notice will be posted on the Websites. In the event of a dispute as to the identity of the winner based on an email address, the winning Entry will be declared made by the authorized account holder of the email address submitted at time of entry. CAUTION: ANY ATTEMPT BY YOU TO DELIBERATELY DAMAGE THE WEBSITES OR UNDERMINE THE LEGITIMATE OPERATION OF THE PROMOTION MAY BE IN VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK REMEDIES AND DAMAGES (INCLUDING ATTORNEYS’ FEES) FROM YOU TO THE FULLEST EXTENT OF THE LAW, INCLUDING CRIMINAL PROSECUTION.

9. Prizes: Each Prize Winner will receive the following (the “Prize”): the opportunity to feature as a virtual fan on air during Puppy Bowl XVIII, on Puppybowl.com, and on Animal Planet® social media accounts. Approximate retail value of the Prize: $0.

10. Disputes/Governing Law: All issues and questions concerning the construction, validity, interpretation and enforceability of these rules, or the rights and obligations of any entrant or the Promotion Entities in connection with the Promotion, shall be governed by and construed in accordance with the laws of the State of New York without giving effect to any choice of law or conflict of law rules or provisions which would cause the application or the laws of any jurisdiction other than the State of New York. Any action or litigation concerning this Agreement shall take place exclusively in the federal or state courts sitting in New York County, New York, and you expressly consent to the jurisdiction of and venue in such courts and waive all defenses of lack of jurisdiction and inconvenient forum with respect to such courts. Any and all disputes, claims, and causes of action arising out of or in connection with this Promotion, shall be resolved individually, without resort to any form of class action. You agree to service of process by mail or other method acceptable under the laws of the State of New York. ANY CLAIMS, JUDGMENTS AND/OR AWARDS SHALL BE LIMITED TO ACTUAL OUT-OF-POCKET COSTS ASSOCIATED WITH ENTERING THIS PROMOTION. YOU HEREBY WAIVE ANY RIGHTS OR CLAIMS TO ATTORNEY'S FEES, INDIRECT, SPECIAL, PUNITIVE, INCIDENTAL OR CONSEQUENTIAL DAMAGES OF ENTRANT, IDENTIFIABLE PERSONS, OR THIRD PARTY PARTICIPANTS, WHETHER FORESEEABLE OR NOT AND WHETHER BASED ON NEGLIGENCE OR OTHERWISE.

11. Severability: If any provision of these Official Rules shall be held invalid, illegal, or unenforceable, such provision shall be enforced to the maximum extent permitted by law and the Sponsor’s fundamental intentions hereunder, and the remaining provisions shall not be affected or impaired, provided, however, that in such cases the parties oblige themselves to use their best efforts to achieve the purpose of the invalid provision by a new legally valid stipulation.

12. Winners List: Beginning on or about January 10, 2022, you may obtain the names of the Prize Winners by going to the Discovery® Website.

13. Sponsor: Discovery Communications, LLC, 230 Park Avenue South, New York, New York 10003.

14. Trademark Attribution: The DISCOVERY®, ANIMAL PLANET®, and SOAPBOXX® trademarks are trademarks of their respective owners.

The Promotion and all accompanying materials are © 2021 Discovery Communications, LLC.  


Short Form TV Rules

The scan line size is 22 and the length of time is 3 seconds for the first line across the screen and one second for each additional line. So a 2 line super would be on for 4 seconds. NO PURCHASE NECESSARY TO ENTER OR WIN. Open to legal residents of the 50 United States and D.C., age 21 or older at Promotion start date. Void where prohibited. Odds of winning depend on number of entries received. Contest ends at 11:30 p.m. on December 10, 2021. For full official rules and to enter, visit https://PuppyBowl.com/win. Sponsored by Discovery Communications, LLC. Note: If the television spot runs before the start of the contest, the words “starts at 9:00 a.m. on November 19, 2021 and” must be inserted between “Contest” and “ends.” Short Form Print Rules

These rules should be in a font size 10 or above – they must be easily legible. NO PURCHASE NECESSARY TO ENTER OR WIN. Open to legal residents of the 50 United States and D.C., age 21 or older at Promotion start date. Void where prohibited. Odds of winning depend on number of entries received. Contest ends at 11:30 p.m. on December 10, 2021. For full official rules, prize disclosures, and to enter, visit https://PuppyBowl.com/win. Sponsored by Discovery Communications, LLC, 230 Park Avenue South, New York, New York 10003.

Note: If the print ad runs before the start of the contest, the words “starts at 9:00 a.m. on November 19, 2021 and” must be inserted between “Contest” and “ends.”

Short Form Online Ads – Banner and Facebook

NO PURCHASE NECESSARY TO ENTER OR WIN. Ends 12/10/21. To enter and for complete details, visit https://PuppyBowl.com/win.

Short Form Online Ads – Non-Banner

NO PURCHASE NECESSARY TO ENTER OR WIN. Open to legal residents of the 50 United States and D.C., 21 years or older at Promotion start date. Void where prohibited. Ends 12/10/21. To enter and for complete details and odds, visit https://PuppyBowl.com/win.

Twitter and Instagram

Twitter and Instagram mentions must include a link. The link must link to a page that either (i) has the full official rules, or (ii) has the short form print rules set forth above, plus a link to the full official rules.