Tricia Clarke-Stone is an entrepreneur, author, innovative marketer, and CEO of WP Narrative_, the award-winning creative and tech agency she co-founded with hip hop mogul Russell Simmons in 2013. Offering a new marketing agency model, WP Narrative_ unites tech and culture to power brands’ purpose and experience. The company, originally titled “Narrative,” was acquired by film and TV producer Will Packer’s Will Packer Media in 2017.
Tricia has spent the last two decades at the intersection of marketing, branding, tech, media, and entertainment, with a proven track record of building brands and companies, driving tens of millions in revenue. Prior to WP Narrative_, she was co-president of Global Grind, relaunching the media company and implementing strategies that grew revenue by 500%, creating over 100 digital, social and experiential campaigns for Toyota, Pepsi and AT&T, to name a few.
Her marketing strategies and campaigns have garnered accolades and awards from SXSW, Cannes Lion, the Clios, D&AD, The Shorty Awards and The Webbys, and she’s been featured in both AdAge and Crain’s New York’s “40 Under 40” lists, as well as in Adweek’s “Disrupters” and Refinery29’s “Black is the New Black.”
In 2019, Tricia’s first book, “Double Down: Bet on Yourself and Succeed on Your Terms” – co-authored with her twin sister – was published by Penguin Random House to glowing reviews.