Jesse Klee and Jen Prado pose for a photo in their Klado aprons

I QUIT

Jesse Klee and Jen Prado pose for a photo in their Klado aprons

Aspiring Entrepreneurs Risk it all in New Discovery Series I Quit

By: Nesa Nourmohammadi

Successful leaders help six fledgling businesses reach the next level in I QUIT, premiering Tuesday, August 18 at 10P ET.

July 31, 2020

Aspiring entrepreneurs are putting it all on the line to pursue their dreams in the upcoming Discovery series, I QUIT.

Mentors Debbie Sterling, Harley Finkelstein and Tricia Clarke-Stone discuss the businesses

I QUIT

Mentors Debbie Sterling, Harley Finkelstein and Tricia Clarke-Stone discuss the businesses.

Mentors Debbie Sterling, Harley Finkelstein and Tricia Clarke-Stone discuss the businesses.

Premiering Tuesday, August 18, I QUIT follow the individuals behind six new businesses as they quit their 9-to-5 day jobs to grow their fledgling businesses. Over the course of the year-long process, they will be guided and mentored by three successful business leaders: Harley Finkelstein, COO of Shopify, the global commerce platform powering more than 1 million businesses around the world; Debbie Sterling, CEO of the award-winning children’s multimedia company, GoldieBlox; and Tricia Clarke-Stone, entrepreneur, author, innovative marketer and co-founder/CEO of the award-winning creative and tech agency, WP Narrative_.

The six businesses and sets of entrepreneurs featured on I QUIT are:

  • Versattire, a clothing company founded by newlyweds Matteo and Julie.
  • Mike D’s BBQ, a food company selling their signature line of barbecue sauces and dry rubs, founded by married parents Mike and Gloria.
  • Blue Coolers, an outdoor cooler company founded by best friends and dads Marcus and Chris.
  • Esrever Wines, a wine company founded by best friends Ashanti, Jasmine and Tyshemia.
  • Klado, a food company that makes and sells Brazilian truffles called brigadeiros, founded by married couple Jen and Jesse.
  • NJ SOCCER, a semi-professional soccer team owned by married couple Alex and Sibrena.
Harley Finkelstein meets with Mike De Los Santos

I QUIT

Harley Finkelstein meets with Mike De Los Santos.

Harley Finkelstein meets with Mike De Los Santos.

The mentors’ generosity doesn’t end with their time and advice. They will also provide one of the featured businesses $100,000 to help grow their brand at the conclusion of the year-long experiment.

I QUIT premieres Tuesday, August 18, at 10P ET and will air Tuesdays at 9P after that. In addition to watching the show on Discovery, viewers can stream I QUIT by downloading the Discovery GO app. Viewers can join the conversation on social media by using the hashtag #IQuit and follow Discovery on Facebook, Instagram, and Twitter for the latest updates.

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