Jesse Klee and Jen Prado pose for a photo in their Klado aprons

I QUIT

Jesse Klee and Jen Prado pose for a photo in their Klado aprons

Aspiring Entrepreneurs Risk it all in New Discovery Series I Quit

By: Nesa Nourmohammadi

Successful leaders help six fledgling businesses reach the next level in I QUIT, premiering Tuesday, August 18 at 10P ET.

July 31, 2020

Aspiring entrepreneurs are putting it all on the line to pursue their dreams in the upcoming Discovery series, I QUIT.

Mentors Debbie Sterling, Harley Finkelstein and Tricia Clarke-Stone discuss the businesses

I QUIT

Mentors Debbie Sterling, Harley Finkelstein and Tricia Clarke-Stone discuss the businesses.

Mentors Debbie Sterling, Harley Finkelstein and Tricia Clarke-Stone discuss the businesses.

Premiering Tuesday, August 18, I QUIT follow the individuals behind six new businesses as they quit their 9-to-5 day jobs to grow their fledgling businesses. Over the course of the year-long process, they will be guided and mentored by three successful business leaders: Harley Finkelstein, COO of Shopify, the global commerce platform powering more than 1 million businesses around the world; Debbie Sterling, CEO of the award-winning children’s multimedia company, GoldieBlox; and Tricia Clarke-Stone, entrepreneur, author, innovative marketer and co-founder/CEO of the award-winning creative and tech agency, WP Narrative_.

The six businesses and sets of entrepreneurs featured on I QUIT are:

  • Versattire, a clothing company founded by newlyweds Matteo and Julie.
  • Mike D’s BBQ, a food company selling their signature line of barbecue sauces and dry rubs, founded by married parents Mike and Gloria.
  • Blue Coolers, an outdoor cooler company founded by best friends and dads Marcus and Chris.
  • Esrever Wines, a wine company founded by best friends Ashanti, Jasmine and Tyshemia.
  • Klado, a food company that makes and sells Brazilian truffles called brigadeiros, founded by married couple Jen and Jesse.
  • NJ SOCCER, a semi-professional soccer team owned by married couple Alex and Sibrena.
Harley Finkelstein meets with Mike De Los Santos

I QUIT

Harley Finkelstein meets with Mike De Los Santos.

Harley Finkelstein meets with Mike De Los Santos.

The mentors’ generosity doesn’t end with their time and advice. They will also provide one of the featured businesses $100,000 to help grow their brand at the conclusion of the year-long experiment.

I QUIT premieres Tuesday, August 18, at 10P ET and will air Tuesdays at 9P after that. In addition to watching the show on Discovery, viewers can stream I QUIT by downloading the Discovery GO app. Viewers can join the conversation on social media by using the hashtag #IQuit and follow Discovery on Facebook, Instagram, and Twitter for the latest updates.

Next Up

Female ‘Vampire’ Remains Discovered in 17th-Century Graveyard

Archaeologists have unearthed an extremely unusual burial ritual to prevent a return from the dead.

Your Guide to Fan-Favorite Series and Specials Making a Comeback This Spring... Shark Week Anyone?

Starting March 23rd enjoy HOURS of your favorite shows on Discovery, Science, and Animal Planet. From SHARK WEEK and MYTHBUSTERS to CRIKEY! IT'S THE IRWINS and more, scroll through to get the details.

World’s Largest Drone Superhighway Will Deliver Goods For Society

Drone deliveries will soon be a reality as the world's first automated superhighway is slated to begin operations in the UK by mid-2024.

NFL SUPER STADIUMS Follows the Epic Journey of Building SoFi Stadium

In partnership with the NFL, Discovery and Science Channel go behind the scenes and follow the remarkable journey of constructing SoFi Stadium in an all-new, two-hour special, NFL SUPER STADIUMS premiering Wednesday, September 9 at 8P on Science Channel and Saturday, September 12 at 11A on Discovery.

Robotrucks to Deliver New Era of Driverless Technology

Clear winners are hard to pick in the race to develop self-driving vehicles, but autonomous trucks have built a convincing lead. Robotrucks have completed thousands of automated journeys and the world appears to be braced for a new era of driverless delivery.

Human Composting Saves the Planet One Burial at a Time

Green or eco burials have become an alternative way to reduce the environmental impact of burying loved ones.

Carole Baskin Shares Her Story in a new Two-Part discovery+ Docu-Series

Carole Baskin is on a mission to protect Big Cats and to stop the abuse of Big Cats forever. CAROLE BASKIN’S CAGE FIGHT is coming to discovery+ on Saturday, Nov. 13.

Celebrity Car Dealers Showcase the American Dream on MILLION DOLLAR WHEELS

The cutthroat and elite world of celebrity luxury and supercar dealers is on full display is the new discovery+ series, MILLION DOLLAR WHEELS executive produced by academy award®-winner, Jamie Foxx. Watch the series premiere on February 28, 2022 on discovery+.

How to Celebrate the Autumn Equinox

From seasonal foods to candle-lit evenings, here are some simple ways to celebrate the autumn equinox.

Wildfires in Yosemite National Park Threaten Centuries-Old Sequoias

The Washburn Fire at Yosemite National Park is threatening over 2,000 acres of giant sequoia trees that have been in the park for centuries. Firefighters are racing to contain and manage the wildfire to protect the history park, its inhabitants, and ancient tree life.