Puppy Bowl XXII Partners

Animal Planet has teamed up with a fantastic lineup of partners to offer fans a chance to join in the celebration of Puppy Bowl XXII.

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Photo By: John Nowak

Photo By: COPYRIGHT:KAT BORCHART

JetBlue

JetBlue is partnering with Puppy Bowl and NYC Second Chance Rescue to find adorable pups a fur-ever home. Stop by JetBlue's Terminal 5 @ JFK for a hang with adoptable puppies on February 6th before falling in love with the players in this year's big game featured in the 'Take a Paws' collection on JetBlue's seatback screens. And don't forget to watch Puppy Bowl live inflight on February 8th! Book a Flight out of T5 at https://www.jetblue.com/flights

Chip City

In honor of their collaboration with Puppy Bowl, Chip City Cookies will debut a limited-time flavor lineup featuring two special offerings: one indulgent cookie crafted for humans and one dog-friendly treat made just for pups. Designed to bring pet parents and their four-legged fans together, this partnership blends Chip City’s signature creativity with Puppy Bowl’s feel-good spirit—because game day should be sweet for everyone. Learn more at https://chipcitycookies.com

Ben & Jerry’s

Ben & Jerry’s is thrilled to bring fun, joy, and irresistible frozen treats to pups and pet parents during one of the cutest events of the year! Just like you love Ben & Jerry's ice cream, your dog will love Doggie Desserts. Learn more at https://www.benjerry.com/flavors/doggie-desserts

Fi

Fi, the leader in smart pet technology, combines advanced GPS tracking with activity and health insights to help keep dogs safe, active and reliably connected to the people who love them. Central to Fi’s mission is a long-standing commitment to supporting rescue organizations and shelters with technology that helps reunite lost pets with their families and protect them for life. That shared purpose drives Fi’s partnership with Puppy Bowl. For this year’s event, Fi provided every participating puppy with a complimentary Fi smart collar and six-month membership, and provided collars and microchips for all participating rescues—helping ensure these dogs are protected both on and off the field. Together, Fi and Puppy Bowl are spotlighting rescue dogs and supporting the organizations that give them a second chance at a healthy, secure future. Learn more at https://shop.tryfi.com/products

Beyond Yoga

Puppy Bowl and Beyond Yoga united their creator communities for a playful pre-game experience with two exclusive puppy yoga classes in NYC and Chicago, designed to energize, connect, and celebrate with adorable pups ahead of the big game. Rooted in comfort, inclusivity, and mindful movement, Beyond Yoga brought its community-first approach to life by creating a joyful, movement-led moment that celebrated wellness, connection, and the power of pet adoption. Learn more at https://beyondyoga.com/collections/new-arrivals

Luckables

Luckables, Learning Express Toys, and Puppy Bowl are spreading cheer with the cuddly, huggable pal Lucky the Dog from Luckables. Lucky the Dog makes every tail-wagging moment even sweeter. With every purchase of Lucky the Dog, you'll receive a complimentary Puppy Bowl bandana, helping any plushie or pup at home get game day ready! Follow @shop_Luckables and learn more at www.luckables.com

Learning Express Toys & Gifts

Learning Express Toys & Gifts is excited to partner with Puppy Bowl XXII to bring fans Lucky, an exclusive plush pup inspired by the adoptable dogs featured in the game. Available now while supplies last, shoppers can pick their team bandana in store and take home Lucky as a fun, family-friendly way to celebrate Puppy Bowl Sunday. Lucky is available at participating Learning Express Toys & Gifts locations nationwide, online at LearningExpressToys.com, and at Luckables.com. Learn more at https://learningexpress.com

Athletic Brewing Company

Athletic Brewing Company, America's largest dedicated non-alcoholic brewer, is teaming up with Animal Planet’s Puppy Bowl for a playful campaign featuring social media content with Athletic personnel in Puppy Bowl jerseys and a promotional email to Animal Planet’s subscribers highlighting Athletic Brewing Company’ products. Learn more and shop at www.athleticbrewing.com. Follow Athletic Brewing on Facebook, Instagram, LinkedIn, TikTok, X, and YouTube to stay up-to-date on all things Athletic.

Best Friends Animal Society

For the third year in a row, Best Friends Animal Society, a leading national animal welfare organization dedicating to ending the killing of dogs and cats in America’s shelters and making the entire country no-kill, is teaming up with Puppy Bowl XXII to help get pets out of shelters and into loving homes where they belong. From February 2-9, Warner Bros. Discovery will cover all pet adoption fees at Best Friends locations in Houston, Los Angeles, New York City, Northwest Arkansas, and Salt Lake City, as well as the Best Friends Animal Sanctuary in Kanab, Utah. Learn More at https://bestfriends.org/PuppyBowl

NFL Players Association

For the third year, the NFL Players Association (NFLPA) partnered with Animal Planet to connect dog lovers in the league with adoptable pups from The Sato Project for the ultimate puppy play date. New York Giants’ Quarterback Jameis Winston made his Pupularity Playoffs and Puppy Bowl predictions, found one furry fan the perfect pregame fit, and participated in a few puppy piles. He also had the opportunity to give pup player, Benito, some gameday tips. Follow @animalplanet, @nflpa, and @jaboowins on Instagram to see the fur-tastic moments.

Puppy Sphere

Puppy Sphere has teamed up with Animal Planet and local rescue partners to celebrate Puppy Bowl with rescue puppy yoga in NYC, DC, and Chicago. Each class brings adoptable pups onto the mat for the ultimate feel-good flow. 100% of net proceeds donated to local rescues supporting their care and forever-home journeys. Puppy Sphere will also be spotlighting the Puppy Bowl starting lineup and the rescue events across social, sharing paw-some moments and rooting for every good dog on game day. Follow @thepuppysphere for all the tail-wagging action! Learn More at https://thepuppysphere.com/pages/puppy-bowl?utm_source=animalplanet&utm_medium=email&utm_campaign=puppybowl_2026

Pooch Perks

Pooch Perks is excited to once again partner with Animal Planet’s Puppy Bowl through a curated collection of premium toys, treats, and accessories. This exciting collaboration combines the joy of puppy adoption with exclusive perks for dog lovers everywhere, creating an unforgettable experience for dog parents and fans alike. Pooch Perks is offering fans an exclusive promotion tied to the event, inviting pet parents to shop the Puppy Bowl–inspired assortment while enjoying special savings. This partnership underscores Pooch Perks’ commitment to supporting pet-centric moments that bring communities together while also championing dog adoption and helping pups find their forever homes. Learn More at https://poochperks.com/pages/puppy-bowl

Grounds & Hounds

Grounds & Hounds Coffee Co. is proud to partner with Animal Planet as the Official Fuel of Puppy Bowl XXII, celebrating rescue dogs and the organizations that support them. In honor of Puppy Bowl season, Grounds & Hounds has released its limited-edition Puppy Bowl Blend, with every purchase helping support animal welfare initiatives nationwide. The partnership comes to life locally on February 7th from 12–3 PM with a Puppy Bowl Tailgate event in Asheville, NC, hosted in collaboration with Asheville Humane Society and Highland Brewing Company, where proceeds and on-site fundraising efforts will directly benefit Asheville Humane Society and help raise critical funds to support rescue, adoption, and lifesaving care. Learn More at https://groundsandhoundscoffee.com/collections/puppy-bowl-collection

USO

USO centers around the world are hosting Puppy Bowl watch parties with USO therapy dogs and their handlers, service members and military families. The USO Canine Program recognizes the strong bond between humans and animals, and the critical roles dogs can play within the military community to help address mental, emotional, and physical needs. Learn more at https://www.uso.org/canine

Valpak

From the mailbox to the grrr-idiron, Valpak is all about tackling serious pet savings. This year, Valpak brings the Puppy Bowl energy with offers that help pet parents save on vet visits, grooming services, and everyday pet essentials. With the iconic blue envelope packed with valuable deals—and a chance for one lucky fan to score a $10,000 sweepstakes prize—Valpak makes it easy to cheer for your pet and your wallet. Learn More at https://valpak.com/puppy

Wallis Annenberg PetSpace

Join Wallis Annenberg PetSpace in Playa Vista on February 8 from 11am–2pm for a Puppy Bowl XXII Watch Party! While you’re here, enjoy classic stadium snacks to fuel your cheering, socialize with soon-to-be-adoptable puppies, strike a pose at a football-themed photo op, and keep the fun going between plays with football-inspired crafts. We’ll also have themed dog treats available for visiting pups. This free event welcomes humans of all ages and is dog-friendly, so bring your furry friends along for the fun! Learn more at https://annenbergpetspace.org/events/3692129