Shark Week 2026 Partners

Catch Shark Week July 26 through August 1!

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Photo By: Warner Bros. Discovery

Photo By: American Airlines

Photo By: Banana Boat

Photo By: Buckeye Brownies

Photo By: Dave's Hot Chicken

Photo By: Erica Field / Di Bruno Bros.

Photo By: GoPro

Photo By: Loverboy

Photo By: MiLB

Photo By: Nick Mallos / Ocean Conservancy

Photo By: Olipop

This Year's Partners

Take a bite out of Shark Week 2026 and meet the fintastic partners who helped make it all happen!

American Airlines

American Airlines and Discovery's Shark Week are once again joining forces to bring the iconic television event to travelers, featuring exclusive inflight content, branded entertainment experiences and unique touchpoints across the travel journey designed to delight customers at every stage of their journey.

WATCH ON YOUR NEXT AMERICAN AIRLINES FLIGHT

Banana Boat

Banana Boat is excited to partner with Discovery’s Shark Week to help fans make the most of summer. Enter for a chance to win the ultimate Shark Week prize pack filled with Banana Boat sun care essentials and exclusive Shark Week swag — everything you need to stay protected under the sun by day and enjoy all the fin-tastic action by night!

ENTER NOW

Buckeye Brownies

The Buckeye Brownies x Buckeye Brownies collaboration with Discovery Channel Shark Week has officially arrived, marking the first-ever partnership between the brands and diving in with four brand-new ocean-inspired flavors: Turtle Town, Lemon Peel Fish, Black Diamond, and The Great White. This limited-edition Shark Week collection is packed with bold, jaw-dropping flavors and immersive under-the-sea energy designed to make a splash all July long. Once these treats swim out to sea, they’re gone for good, so don’t miss your chance to catch the ultimate bite of Shark Week before it disappears into the deep blue.

CHOMP NOW

Dave's Hot Chicken

This summer, Shark Week and Dave's Hot Chicken turn up the heat (and cool things down) with a bold, limited-time 'Shark Week Slusher' available nationwide. Designed to complement Dave's signature spice, the icy LTO beverage becomes the centerpiece of a high-impact, in-restaurant and social-first campaign that taps into Shark Week's cultural momentum. Together, the two brands will create a craveable, nationwide ritual that blends flavor, fandom, and summer spectacle.

GET YOUR SHARK WEEK SLUSHER

Di Bruno Bros.

What happens when Shark Week meets Charc Week? A wildly fun celebration of sharks, cheese, and discovery. Di Bruno Bros. partnered with Shark Week to match legendary sharks with equally legendary cheeses, creating custom graphics, social content, and a giveaway to engage fans online and in-store. The activation spotlights our love of artisanal cheese, sharks, and all things charcuterie, inviting customers to dive into new flavors throughout Charc Week.

SHOP DI BRUNO BROS.

GoPRo

GoPro is proud to partner with Discovery for Shark Week, putting the all-new MISSION 1 Series in the hands of the scientists, researchers, and underwater content creators documenting the ocean's most captivating predators. The MISSION 1 Series features a cutting-edge 1-inch sensor to reveal marine life in extraordinary detail: Stunning 8K60 for cinema quality resolution, 4K240 video that slows a shark's every movement to a fluid 1/8th of real speed, and exceptional dynamic range that preserves detail from sunlit shallows to the shadowy deep. Additionally, a dedicated Dive mode automatically tunes color and stabilization for true-to-life footage below the surface. Rugged and waterproof to 66 feet without a housing, and to 196 feet with the optional Protective Housing, the MISSION 1 Series goes wherever the story leads, giving Shark Week's storytellers a compact, professional tool to capture the ocean like never before.

SHOP NOW

Loverboy

Shark Week Should Be Fun! Loverboy and Shark Week are teaming up this summer for a limited-edition collection of custom tees and crewnecks available exclusively at Loverboy.com. Inspired by a shared love of summer adventures, the collaboration celebrates sharks, friends, and family with exclusive designs that capture the fun and excitement of the season. For more information, visit Loverboy.com and please drink responsibly.

SIP NOW

MiLB

Enjoy your summer and grab a seat for Discovery Shark Week Themed game through July!

GET TICKETS

Ocean Conservancy

The Ocean Needs Sharks — And This Shark Week, They Need You

As apex predators, sharks play a critical role in maintaining healthy ocean ecosystems. Yet many shark species face growing threats from overfishing, warming oceans, habitat loss, and plastic pollution.This Shark Week, Ocean Conservancy and Warner Bros. Discovery are joining forces to help protect the sharks and marine life we all love. Through this special partnership, Warner Bros. Discovery will match donations made to Ocean Conservancy—up to $50,000—through 11:59 p.m. ET on July 31, 2026, doubling the impact of every gift.

Donations support science-backed conservation efforts that protect sharks and the ocean through habitat restoration, global advocacy, and policies that safeguard marine ecosystems for generations to come.

Learn more and make your donation today.

Warner Bros. Discovery will match donations to Ocean Conservancy dollar for dollar, up to $50,000, through 11:59 p.m. ET on July 31, 2026.

DONATE NOW

OLIPOP

Make a splash with OLIPOP! Dive into a custom Shark Week-inspired drink featuring OLIPOP's Tropical Punch flavor and celebrate summer with this fin-tastic social collaboration.

DIVE INTO THE RECIPE