Shark Week Partners

Click through to learn more about our 2021 Shark Week Partners.

SHARK WEEK starts July 11 on Discovery and for more on sharks, stream SHARK WEEK now on discovery+.

July 07, 2021

By: Discovery

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Photo By: Grant Johnson

WIlson Sporting Goods Co.

For the first time, Wilson Sporting Goods Co., official ball of the AVP, is celebrating SHARK WEEK with a limited-edition SHARK WEEK collab Wilson volleyball. Dedicated to SHARK WEEK fans everywhere, the ball features a SHARK WEEK-inspired design suitable for shark, ocean, and beach volleyball enthusiasts alike. The ball will be available exclusively on wilson.com, with a portion of proceeds supporting Beneath the Waves.

Ubisoft

Ubisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands. Founded in 2009 and acquired by Ubisoft in 2013, Future Games of London is a game studio specializing in original free to play games for mobile and tablet devices. Ubisoft will design and develop a SHARK WEEK in-game integration within Hungry Shark Evolution.

Poochperks

Pooch Perks, the #1 monthly dog box in America is back again this year featuring an updated exclusive dog box including premium dog toys, sea treats and accessories that complement the special SHARK WEEK theme. The dog box will feature items that support small US businesses, are eco-friendly and made for dogs of all breeds and sizes, making any dog able to enjoy SHARK WEEK alongside their owner! Aside from the SHARK WEEK Pampered Pooch Box, additional SHARK WEEK theme pet items are available for stand-alone purchase on the poochperks.com website.

Georgetown Cupcake

Shark fans can satisfy their sweet tooth with our returning partner Georgetown Cupcake. In celebration of SHARK WEEK 2021, Georgetown Cupcake, founded by sisters Katherine Kallinis Berman and Sophie Kallinis LaMontagne has created a new SHARK WEEK Dozen. This year’s SHARK WEEK Dozen includes 4 “Shark Fin Vanilla” cupcakes topped with ocean blue buttercream, sparkling blue sanding sugar, and fondant shark fins, 2 Shark Vanilla cupcakes topped with ocean blue buttercream, sparkling blue sanding sugar, and fondant disc featuring 3 sharks, 2 Chocolate & Sunshine Yellow Vanilla Buttercream cupcakes with shark head fondant, and 4 Chocolate & Vanilla Buttercream cupcakes with SHARK WEEK logo fondant. Available in stores and for nationwide shipping July 1st – July 31st.

MeUndies

MeUndies is celebrating Shark Week with Discovery all week long. Follow @meundies on Instagram and Twitter to learn more about the ocean’s most misunderstood creature with trivia, games, memes, and more. Plus, a limited-edition print Shark Bite will be coming soon in MeUndies Undies and Loungewear. Use promo code SHARKWEEK to get 25% off our new Shark print for a limited time.

Casely

Casely, the Brooklyn-based fashion tech accessory retailer, is thrilled to partner with SHARK WEEK for the first time to create a limited-edition shark-themed iPhone case, which will be released to the public on July 1st. A portion of profits from every product sold during the month of July will be donated to Beneath The Waves.

Oceana

Oceana and Discovery are teaming up to help protect sharks, which are threatened by a global shark fin trade that includes fins from as many as 73 million sharks each year.

Beneath The Waves

Discovery is partnering with Beneath The Waves, an ocean NGO using cutting-edge science to advance scientific discovery and catalyze ocean policy, with initiatives focusing on the conservation of biodiversity and highly migratory species such as sharks.

American Red Cross

American Red Cross partners with SHARK WEEK for the first time this year. Take a bite out of blood shortages. This July, SHARK WEEK and the Red Cross are teaming up to urge eligible donors of all types to give blood now. No matter your blood type - or even if you don’t know your blood type - you can help save lives this summer by visiting rcblood.org/Shark and making an appointment.

Southwest

Southwest Airlines has been a partner of SHARK WEEK since 2013. This year’s partnership brings plenty of fintastic elements for customers to enjoy! While inflight, Southwest passengers can watch sharktastic content on the SHARK WEEK TV Series Channel, available on the Inflight Entertainment Portal, which houses a library of SHARK WEEK episodes, plus a never-before-seen episode, Return to Shark Vortex, available nearly two weeks ahead of its premiere during SHARK WEEK. Additionally, Southwest passengers can tune in to SHARK WEEK on Discovery Channel beginning Sunday, July 11, and continuing through Sunday, July 18, via live TV onboard Southwest WiFi-equipped flights. Customers traveling on Southwest during SHARK WEEK will be surprised with SHARK WEEK gate games, shark trivia, and more.

Nautica

Nautica, one of the most recognized American brands in the world with over 70 product categories from apparel to home, joins as a SHARK WEEK partner to create an interactive poll that will allow their Instagram audience to vote for their favorite shark to celebrate SHARK WEEK. The winning shark will be featured on the brand’s next Sustainably Crafted tee & hat for Spring ’22. Additionally, in celebration of SHARK WEEK, Nautica is going to match all consumer donations to Oceana via their Give Change to Make Change Round-Up Program from 7/11-7/18.

Biossance

Biossance partners with Discovery to celebrate sustainable products during SHARK WEEK and highlight the importance of shark conservation through social media. As pioneers in science and biotechnology, Biossance uses its rich expertise to create groundbreaking, high-performance skincare powered by squalane For generations, skincare companies had tried to obtain similar substances by harvesting shark livers or turning to other unreliable natural sources, but their sugarcane-derived formula makes this perfect moisturizer purer, more sustainable, and more reliable, and it saves more than 2 million sharks from being hunted and killed each year. Biossance is also a proud Oceana Corporate partner.

Ocean Conservancy

Discovery will also be working with Ocean Conservancy again this year to help promote safe beach clean-ups across the country to keep our waters clean for sharks and the other marine life that live in them.

Pledge

To help Discovery’s finned friends, SHARK WEEK fans can text Shark to 707070 to support Discovery’s SHARK WEEK Fund through Pledge, a donation platform for today's mission-driven companies, nonprofits, and people

Great Clips

Great Clips, the world’s largest salon brand with nearly 4,400 salons in the U.S and Canada, has partnered with SHARK WEEK for the ninth consecutive year.