The American dream is still alive, and this time, three self-made entrepreneurs have set out to prove it. Each of our three tycoons will once again start from scratch to prove you don’t need anything but drive and good people to build something big. With only 90-days and nothing but 100 bucks in their pockets, they will put one million dollars on the line to go undercover and build a thriving million-dollar business for a small town in the US.