New Undercover Billionaire Season Will Feature Three Business Tycoons Risking It All

By: Discovery

Can they build a million-dollar company in just 90 days?

November 19, 2020

In the first season of UNDERCOVER BILLIONAIRE, self-made businessman Glenn Stearns bet big that the American Dream was still alive and well. Glenn was stripped of his name, wealth, and contacts and dropped into a brand new city to see if he could build a million-dollar company in 90 days. Oh yeah, and he only had $100 in his pocket. Inspired by Glenn’s audacious bet, three new entrepreneurs have stepped forward to embark on the same bold challenge.

This season, three successful entrepreneurs are betting $1 million that they can go undercover in three different cities, start their own business with just $100, and top the million-dollar mark in just 90 days. At the end of the challenge, each of them will reveal their true identities to the people who helped build their business. But will they be able to turn their big ideas into a reality? And can they navigate the impact of COVID-19 that has forced so many businesses across the country to shutter?

Each person will need to rely on their own unique secrets of success. Everyone has their own game plans, secret business hacks and strategies. After all, there’s more than one way to make $1 million dollars.

Take a look at the entrepreneurs going undercover this year below.

Grant Cardone

Grant is an unapologetic entrepreneur and real estate investor. He's also an international motivational speaker and author of two best-selling publications. The traditional concept of the American Dream -- work hard, save money and own a home -- is wrong, according to Grant. He maintains that people have everything they need, and cash is trash when it sits idle. He believes you need to put your money and your contacts to work. There’s nothing Grant won’t do for an opportunity to succeed, and he believes that relentless attitude should be adopted by everyone.

Monique Idlett-Mosley

Monique the founder and CEO of Reign Ventures, a technology fund that empowers young entrepreneurs to create their own multimillion-dollar businesses. Monique has generated hundreds of millions for the startup companies she’s collaborated with. After a childhood of adversity, Monique proved herself as a young executive on the rise at USA Today. She made her first fortune by creating an agency that partnered corporations with entertainment and sports stars. Monique went on to become the brains behind the Mosley Music Group, in partnership with her now ex-husband Tim “Timbaland” Mosley, where she was responsible for managing the successful careers of such high-profile artists as One Republic, Nelly Furtado and Chris Cornell.

Elaine Culotti

Elaine is a real estate developer, interior designer, builder, and founder of House of Rock. A visionary and serial entrepreneur since the age of 14, Elaine broke into the male-dominated construction business and bulldozed her way into becoming one of the industry's biggest players. Elaine doesn’t let anyone or anything stop her from achieving her goals. She has developed and built everything from luxury homes to casinos and hospitals. Elaine moves forward with intense determination, no visible fear of failure, and an uncanny ability to get her way.

UNDERCOVER BILLIONAIRE will premiere on Discovery Wednesday, January 6th at 8P ET. That's not all!

Following the premiere of UNDERCOVER BILLIONAIRE will be the all-new series UNDERCOVER BILLIONAIRE: COMEBACK CITY. In this new series, Glenn Stearns from the first season of UNDERCOVER BILLIONAIRE, returns to Erie, Pa., where he built his business, Underdog BBQ, in just 90 days. Now he has a new mission: rescuing small businesses on the brink of going bust.

When the economy hit the skids earlier in the year, Glenn was contacted by other Erie businessmen and women who were struggling to keep their own dream alive. Each episode will follow Glenn as he works to turn around one of these small businesses. After assessing their operation and identifying areas to change, he’ll work with them to transform it in just 27 days. Why 27 days? The average small business in America has just 27 days in cash reserves. Glenn believes that if a business can’t turn it around in that amount of time, they'll never be able to.

Each episode will give all business owners key lessons on how to stay afloat and grow. Glenn will identify the many pitfalls new businesses face and lay out a plan to reach their money-making goals. Though, no money will be handed out. Viewers will get simple tips on how to earn fast money and thrive despite all the odds. From diners and boxing gyms to coffee shops and rust belt manufacturing, Glenn will share all that he’s learned and might have a few surprise tricks up his sleeves as well.

In addition to watching the special on Discovery, viewers can check out UNDERCOVER BILLIONAIRE by downloading the Discovery GO app. Viewers can join the conversation on social media by using #UndercoverBillionaire and follow Discovery on Facebook, Instagram, and Twitter for the latest updates.

Next Up

New Series 'Dino Hunters' Unveils Shocking Fossil Find

Join the dinosaur cowboys when the series premieres on Discovery on Friday, June 19th at 9P ET.

Robert Downey Jr. Behind New Discovery Series 'The Bond'

The series will explore the special relationship between humans and some animals.

All-New Series Phantom Signals Investigates the Strange and Unexplainable

In a world dominated by technology, every day we are exposed to signals that take part in our daily operations. But what happens when a glitch occurs? Find out on PHANTOM SIGNALS, premiering Thursday, October 8 at 10 P ET, only on Science Channel.

Witness the Frontlines of California's Wildfires with New Series 'Cal Fire'

This year, California's wildfires have been the worst in the state's history.

Jim Belushi Opens Cannabis Farm to Discovery Audiences in New Show

Actor and comedian Jim Belushi embarks on new career as legal cannabis farmer in GROWING BELUSHI, premiering Wednesday, August 19 at 10P ET on Discovery.

Aspiring Entrepreneurs Risk it all in New Discovery Series I Quit

Successful leaders help six fledgling businesses reach the next level in I QUIT, premiering Tuesday, August 18 at 10P ET.

Jim Belushi Opens Up About His New Career High in the Cannabis Industry

Learn more about his upcoming Discovery show, GROWING BELUSHI, from Jim Belushi himself in this exclusive interview with Discovery.com

New Series ALL ON THE LINE Explores the Lucrative World of Bluefin Tuna Fishing

The North Atlantic Bluefin Tuna is considered one of the most valuable fish in the world. Follow the crews that risk it all to bring home a fortune. Catch the new series premieres on Discovery, May 22nd at 9P ET.

Why One Decision from Russia has Changed the Game for the Deadliest Catch Fleets. Details on the New Season Here!

Your favorite Deadliest Catch captains are back this season to race for the most lucrative bounty in recent memory, but with a bigger pot comes fiercer competition. This year, the Alaskan crab fleet are facing off against their biggest rival – The Russians.

Aztec Secrets Unearthed in New Science Channel Special

LOST PYRAMIDS OF THE AZTECS highlights rarely seen archeological sites, as experts conduct excavations and attempt to build an Aztec pyramid. The special premieres Sunday, June 28 at 8P ET on Science Channel.