Shark Week Partners

This year, Shark Week has paired with a notable list of marketing partners, both new and returning, to give fans the opportunity to celebrate sharks in their favorite and all-new ways.

Watch Shark Week starting July 24 on Discovery and discovery+.

July 21, 2022

By: Discovery

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Photo By: USO

Southwest Airlines

Southwest Airlines® has been a partner of SHARK WEEK since 2013. This year’s partnership brings plenty of elements for travelers to enjoy. During their flight, customers can enjoy free content via the SHARK WEEK On Demand channel in the Inflight Entertainment Portal. This channel houses a library of SHARK WEEK episodes that customers can sink their teeth into, plus an early episode, Dawn of Monster Mako, customers can watch three weeks prior to its premiere. The feeding frenzy will continue as Southwest customers tune in to SHARK WEEK on Discovery, beginning Sunday, July 24, via live TV onboard Southwest WiFi-equipped flights and join Discovery on a Shark Week in-flight takeover on 7/22 from Dallas to San Diego.

MLB

Discovery and MLB are getting baseball fans ready for SHARK WEEK, one game at a time. Through July 31, 4 teams including the Chicago Cubs, St. Louis Cardinals, Texas Rangers and Tampa Bay Rays, are hosting branded SHARK WEEK game nights where SHARK WEEK mascot Chompie makes an appearance MLB clubs across the country to cheer teams on along with shark-branded giveaways, trivia and shark content on the big screen. In addition, Chompie will be prepped and ready for exclusive meet and greets and photo opportunities.

Beneath the Waves

Beneath the Waves, a non-profit organization, is dedicated to protecting our oceans through state-of-the-art science and technology. With initiatives aimed at conserving biodiversity and protecting migratory species like sharks, Beneath the Waves strives to promote ocean health and catalyze ocean policy. CEO Dr. Austin Gallagher is featured in SHARK WEEK series Pig vs Shark, Monster Mako Under the Rig and Mission Shark Dome.

Oceana

Longtime partner, Oceana, the largest international advocacy organization dedicated solely to ocean conservation, is working to end the U.S. fin trade once and for all. Each year, fins from as many as 73 million sharks end up in the global fin trade, which is why Oceana is campaigning to ban the buying and selling of shark fins in the United States. Through its partnership with Shark Week, Oceana is reminding the public that humans need healthy oceans and healthy oceans need sharks. This year, Discovery and Nautica enlisted Andre Musgrove, Underwater Cinematographer & Photographer, Freediver and Shark Diving Expert, to relay this important message through a PSA that is airing across Oceana, Discovery and Nautica channels.

The American Red Cross

The American Red Cross is partnering with SHARK WEEK to urge all eligible donors of all blood types to give now. Donors this year will have the chance to win $5,000 worth of SHARK WEEK merchandise if they donate blood, platelets, or plasma during the month of July. When donors do their part to prevent a summer shortage, they will automatically be entered in the 2022 SHARK WEEK Sweepstakes, which includes a beach bike, smokeless portable fire pit, paddleboard, kayak, and $500 gift card. Every donor will also receive a new, exclusive SHARK WEEK t-shirt (while supplies last) when they give blood, platelets, or plasma at a Red Cross blood drive from July 21 - 24.

Pooch Perks

Pooch Perks, a dog box subscription service, returns with SHARK WEEK exclusives. All SHARK WEEK 2022 Pampered Pooch Boxes include an official SHARK WEEK bandana, fun SHARK WEEK toys, and yummy treats hand-picked by dog lovers at Pooch Perks and the Discovery team. Get your SHARK WEEK on with a Pooch Perks Dog Box. Only available at poochperks.com.

Georgetown Cupcake

SHARK WEEK fans can satisfy their sweet tooth with our returning partner Georgetown Cupcake. To celebrate SHARK WEEK, Georgetown Cupcake, founded by sisters Katherine Kallinis Berman and Sophie Kallinis LaMontagne, have created a new SHARK WEEK dozen. The special, limited edition assortment includes the following flavors: four Vanilla & Ocean Blue Buttercream, two Chocolate & Vanilla Buttercream, two Red Velvet, two Salted Caramel Beach, and two Coconut Crème Cheesecake. And on July 24 and 25 only, SHARK WEEK mascot Chompie will make a guest appearance at Georgetown Cupcake in Washington, D.C. to hand out complimentary lemonade and cupcakes from the new 2022 SHARK WEEK Dozen to the first 500 customers.

Sugarfina

Sit back, relax, and enjoy Sugarfina’s limited-edition SHARK WEEK gummy offering. Featuring a six-pack of deliciously flavored blueberry Baby Whale Candy Cubes®, this ocean-themed party pack is the perfect seafaring treat. Instagram followers of Sugarfina’s will have the opportunity to win this exclusive candy offering along with SHARK WEEK swag on July 24 through a surprise and delight social giveaway. The luxury candy boutique known for combining high-quality candy with a fun and engaging aesthetic was thrilled to partner with Discovery Channel’s SHARK WEEK. As brand collaborations continue to excite customers the most, Sugarfina pushes the boundaries in the world of gourmet confections by offering unique, on-trend, and innovative confections for every occasion.

Ubisoft

Returning partner, Ubisoft, is a leading creator, publisher, and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands. Founded in 2009 and acquired by Ubisoft in 2013, Future Games of London is a game studio specializing in original free-to-play games for mobile and tablet devices. This year, Future Games of London and Ubisoft will design and develop a SHARK WEEK in-game integration within Hungry Shark World and Hungry Shark Evolution. The integration will include SHARK WEEK-themed loading screens, SHARK WEEK tune-in pushes, and SHARK WEEK accessories. These special SHARK WEEK games will be supported via social campaigns on Hungry Shark’s social channels.

MeUndies

MeUndies is celebrating SHARK WEEK by dropping a new, exclusive print for all shark fanatics. Ring in SHARK WEEK by shopping the limited edition print in Undies and Lounge. Use promo code SHARKWEEK at checkout and receive 15% off your purchase. Shop JAW-SOME: http://meundi.es/I23N

Paper Source

Paper Source is a design-focused paperie that finds ways to bring magic to everyday gatherings and milestone celebrations, including SHARK WEEK! Their products and inspiration make it easy to add thoughtful details, playful experiences, and joyful energy to all the moments you want to remember. As is evident in much of their in-house design and product curation, they love sharks and are excited to bring some extra fun to everyone’s SHARK WEEK watch parties with easy shark decoration craft kits and party supplies! Save 20% off with code SHARK2022.